Reared on reality TV and celebrity makeovers, girls as young as Marleigh are using beauty products earlier, spending more and still feeling worse about themselves. Four years ago, a survey by the NPD Group showed that, on average, women began using beauty products at 17. Today, the average is 13—and that's got to be an overstatement.
...According to market-research firm Experian, 43 percent of 6- to 9-year-olds are already using lipstick or lip gloss; 38 percent use hairstyling products; and 12 percent use other cosmetics. And the level of interest is making the girls of "Toddlers & Tiaras" look ordinary. ...
Much has been made of the oversexualization of today's tweens. But what hasn't been discussed is what we might call their "diva-ization"—before they even hit the tween years. Consider this: according to a NEWSWEEK examination of the most common beauty trends, by the time your 10-year-old is 50, she'll have spent nearly $300,000 on just her hair and face.
...But today's girls are getting caught up in the beauty maintenance game at ages when they should be learning how to read—and long before their beauty needs enhancing. Twenty years ago, a second grader might have played clumsily with her mother's lipstick, but she probably didn't insist on carrying her own lip gloss to school.
Sheesh. Between this and the current obsession with weight with every elementary-age girl I know, I worry deeply about how we're going to shield Sofie from this stuff. How can we keep her a kid for as long as possible?